Embroidery pricing calculator
Price a job the way most embroidery shops do: a rate per 1,000 stitches, a minimum per piece, plus the garment and any setup.
Calculator
Price per piece
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Embroidery price per piece = the larger of (stitches ÷ 1,000 × your rate) and your minimum, less any quantity discount, plus the garment. Add a one-time setup or digitizing fee to the order.
Pricing tips
- Set the rate from your real costs: machine time, thread, stabilizer, needles and your hourly wage. Our time estimate helps.
- Charge extra for hard-to-hoop items (caps, bags, thick towels) and for many colour changes on a single-needle machine.
- See the full guide: how to price machine embroidery.
Frequently asked questions
How much should I charge per 1,000 stitches?
Many US shops charge roughly $1–$4 per 1,000 stitches, with a minimum per piece. Rates vary by region, order size and how much setup a job needs.
Should I charge a minimum per piece?
Yes. Small designs take nearly as long to hoop and set up as larger ones, so most shops charge a minimum, often around $10–$18 per piece.
Do I charge for digitizing?
Usually, as a one-time setup fee for a new logo (often about $25–$100 for a simple left-chest design), then reuse the file for repeat orders.
Where these numbers come from
Typical US small-shop ranges from embroidery business resources. Your local market may differ. Checked 2026-10-15.
- madeira.com/en-in/service/support/faq
- madeirausa.com/education/digitizing-density-guide.aspx
- coats.com/en-us/info-hub/discovering-your-embroidery-solution/
- signwarehouse.com/blogs/content/how-much-thread-does-an-embroidery-design-use
- sewingmachinefun.com/embroidery-thread-calculations/
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- embroideryli.com/learn/stitch-count-estimation
- montereycompany.com/embroidery-stitch-calculator/
- digitizingusa.com/showblog/stitch-density-in-embroidery-digitizing
- help.wilcom.com/portal/en/kb/wilcom-international/embroidery-web-api/faqs/articles/stitch-
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- brother-usa.com/products/pr1055x
- brother-usa.com/products/pr680w
- brother-usa.com/products/xe2
- babylock.com/machines/single-needle-embroidery/flare
- babylock.com/machines/multi-needle-embroidery/array
- embroideryli.com/pricing
- form.jotform.com/261304898650059
- digitizingusa.com/prices
- plixalabs.com/learn/embroidery-business/how-to-price-embroidery-jobs